Matchaura

AI makeup matching

Any look you love, matched to your skin.

Add a selfie and an inspo look from TikTok, Instagram or Pinterest. Matchaura builds the kit to recreate it, with your exact shades, a cheaper dupe for each product and the steps.

SelfieInspo lookYour kit

Try Matchaura free See an example

Free, with no account needed. Add it to your home screen like an app.

  1. Model with fair, cool-toned skin
    110Cool
  2. Model with light-medium, olive skin
    225Olive
  3. Model with medium, warm skin
    255Warm
  4. Model with tan, warm skin
    330Warm
  5. Model with deep, neutral skin
    450Neutral
Example Fenty Pro Filt'r matches. Models are AI-generated.

How it works

About a minute.

  1. Snap

    A selfie, plus a look you love or an occasion like Eid or a wedding.

  2. Match

    AI reads your depth and undertone and checks picks against 515 real shades.

  3. Glow

    Get 13 to 16 products, a dupe for each, and step-by-step application.

Example kit

Named down to the shade.

It adapts the look. Peach blush becomes terracotta, which shows up on deeper warm skin instead of turning chalky.

It fits your budget. See your total, tick what you already own, swap in any of 23 products, and copy a shopping list.

Eid soft bronze

Depth 7, warm undertone

Example
PickDupe
Foundation
390Fenty Beauty · $40
W8 Creme CafeL'Oréal True Match · $13.99
Blush
GraceRare Beauty · $25
Bronze Bombshelle.l.f. · $8
Lip liner
SpiceMAC · $25
Nude TruffleNYX · $6
These 3$90or $28 with dupes

Plus 10 more, from primer to setting spray. Prices checked at Ulta, Oct 2026.

Looks

Weddings, Eid and every day.

  • Bridal look on tan, warm skin
    Bridal
  • Eid glam look on medium, warm skin
    Eid glam
  • On-trend bronze look on olive skin
    On trend
  • Night-out glam look on deep skin
    Night out
  • Party glam look on fair skin
    Party glam
  • Soft everyday look on light skin
    Everyday

Models are AI-generated. Your kit is matched to your own skin.

We're constantly inspired by looks on TikTok, Instagram and Pinterest, but there's no smart, inclusive way to recreate them for our own skin tone, budget or style. Matchaura changes that.
NavairaFounder & CEO Deep, brown and olive skin firstDrugstore to luxuryHalal, vegan and fragrance-free filters

Plans

Free while we test.

The Everyday Edit

Free

$0

A simple place to start.

  • Shade match from a selfie, with real shade names
  • Full kits with a cheaper dupe for every product
  • Budget totals and swaps from 23 products
  • Step-by-step application guides
Create a free look →

Your beauty, remembered

Premium ✧

$6.99 / month

Proposed launch price. Not available to buy yet.

  • Unlimited saved looks on all your devices
  • Your makeup bag: kits built around what you own
  • Event planner for weddings, mehndi and Eid
  • Early access to new features
Coming soon

Find your shades today.

Free while we test. Then tell us if your foundation shade matched.

Try Matchaura free